Privacy Policy

Last Updated: April 4, 2025

Introduction

Welcome to SmartAds, an AI-powered marketing services company designed to help businesses optimize their marketing campaigns and content strategies. We are committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, and share information when you use our services, visit our website, or interact with our platform.

By using SmartAds' services or visiting our website, you agree to the collection and use of information in accordance with this policy. This policy applies to both our business clients ("Clients") and visitors to our website ("Users").

Information We Collect

Client Information

When you become a client of SmartAds, we collect:

• Account Information: Business name, contact person's name, email address, phone number, business address, and payment information.

• Campaign Information: Marketing objectives, target audience data, brand guidelines, existing marketing materials, and performance metrics.

• Content Assets: Any materials you provide for marketing purposes, including text, images, logos, and brand assets.

Website User Information

When you visit our website, we collect:

• Usage Data: IP address, browser type, browser version, pages visited, time and date of visit, time spent on pages, referral source, and other diagnostic data.

• Cookies and Tracking Data: Information collected through cookies, web beacons, pixels, and similar technologies that help us analyze usage patterns and optimize your experience.

• Inquiry Information: Data you provide when contacting us through our website, including name, email, and any information included in your message.

AI Technology and Data Processing

Our AI-powered marketing systems process various types of data to generate and optimize marketing content, including:

• Analysis of industry trends and competitive landscapes

• Processing of client-provided content and brand materials

• Evaluation of campaign performance metrics

• Audience behavior patterns and engagement statistics

Legal Basis for Processing (For EEA, UK, and Similar Jurisdictions)

We process personal information on the following legal grounds:

• Contract Performance: Processing necessary to fulfill our contractual obligations to clients.

• Legitimate Interests: Processing that serves our legitimate business interests, such as improving our services, marketing our offerings, and ensuring security.

• Consent: Processing based on specific consent you have provided.

• Legal Obligations: Processing required to comply with laws and regulations.

Sharing Your Information

We do not sell your personal information. However, we may share information in the following circumstances:

• Service Providers: With third-party vendors and partners who provide services on our behalf, including:

  • Cloud hosting and infrastructure providers

  • Payment processors

  • Analytics and reporting tools

  • Communication platforms

• Legal Requirements: When required by law, regulation, legal process, or governmental request.

• Business Transfers: In connection with a merger, acquisition, reorganization, or sale of all or a portion of our assets.

• With Your Consent: In other circumstances where we have your explicit consent.

All third parties with whom we share data are required to use appropriate security measures to protect your information and are prohibited from using your personal information for purposes other than those specified by SmartAds.

AI and Automated Processing

SmartAds employs artificial intelligence and automated processing to:

• Generate and optimize marketing content

• Analyze campaign performance

• Identify audience insights and trends

• Recommend marketing strategies

While our AI systems make recommendations and generate content, final decisions about campaign implementation remain under human oversight. You have the right to review, edit, and approve all marketing content before it is published.

Data Security

We implement appropriate technical and organizational measures to protect your information from unauthorized access, alteration, disclosure, or destruction. These measures include:

• Encryption of sensitive data

• Regular security assessments

• Access controls and authentication procedures

• Staff training on data protection

However, no method of electronic transmission or storage is 100% secure. While we strive to use commercially acceptable means to protect your information, we cannot guarantee its absolute security.

Data Retention

We retain your information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. The retention periods depend on the type of information:

• Account Information: Retained while your account is active and for a period afterward for legal and business purposes.

• Campaign Data: Retained for the duration of our business relationship and for a reasonable period afterward to support future campaigns and fulfill our contractual obligations.

• Website Usage Data: Typically retained for up to 26 months.

When we no longer need personal information, we securely delete or anonymize it.

Your Data Protection Rights

Depending on your location, you may have the following rights regarding your personal information:

• Access: Request copies of your personal information.

• Rectification: Request correction of information you believe is inaccurate.

• Erasure: Request deletion of your personal information under certain conditions.

• Restriction: Request limiting how we use your information under certain conditions.

• Objection: Object to our processing of your information under certain conditions.

• Data Portability: Request transfer of information to another organization or directly to you.

• Withdraw Consent: Withdraw consent where processing is based on consent.

To exercise these rights, please contact us at privacy@smartads.com. We will respond to your request within the timeframe required by applicable law.

International Data Transfers

SmartAds operates globally, which means your information may be transferred to, stored in, and processed in countries outside your residence. We ensure appropriate safeguards are in place to protect your information when transferred internationally, including through standard contractual clauses approved by relevant regulatory authorities.

Cookies and Tracking Technologies

SmartAds uses cookies and similar tracking technologies to collect and use information about you and your interaction with our website. These technologies help us identify you across different pages and sessions, remember your preferences, analyze website usage, and deliver tailored advertising.

• Essential Cookies: Required for website functionality.

• Analytics Cookies: Help us understand how visitors interact with our website.

• Marketing Cookies: Used to track visitors across websites to display relevant advertisements.

You can manage your cookie preferences through your browser settings. However, blocking certain cookies may impact your experience on our website.

Children's Privacy

SmartAds services are not directed to individuals under 16. We do not knowingly collect personal information from children. If you become aware that a child has provided us with personal information, please contact us at privacy@smartads.com.

Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date. For significant changes, we will provide more prominent notice, which may include email notification to our clients.